Looking at the Discount Ratio (effectively the additional per dollar currency you're given for spending $99.99 compared to $1.99), it's a generous 2, or in percentage terms 100 percent.
As is now standard, there are 6 transaction bands, ranging from $1.99 to $99.99. You earn these slowly by playing the game, and you can buy them. The main menu UI is pretty confusing, offering lots of different options, without highlighting a Play option, but the tutorial is fairly self-explanatory.ĭigging into the game's business model, there's a single hard currency, called Credits. Of course, we get the usual impolite Push Notification prompt. In design terms, though, there's no reason the game shouldn't be treated as F2P game, and given Gameloft's recent success with Despicable Me: Minion Rush, I'd be surprised if it doesn't switch all its big brands to pure F2P.įiring up the game, it loads quickly, without any updates required (but the original download is a sizeable 842 MB). After all, the game has been simultaneously released on iOS and Android.
I think this is mainly because Gameloft wants to generate a bit more revenue on a per user basis, while limiting its initial bandwidth costs when it comes to the multiplayer mode. The first thing to point out is that Asphalt 8 isn't technically a F2P game as it costs $0.99. It's still a work-in-progress, mind, and this week, we're playing Gameloft's Asphalt 8. You can see previous columns here, and we're posting screens showing the different techniques we come across on our Tumblr page.Īs for the concept behind Monetizer, it's an attempt to quantify the opening 10 minutes or so of significant free-to-play games to check out the early user experience and monetization techniques. Following on from my speech at the Develop in Brighton 2013 conference, we're running a weekly column called Monetizer.
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